Presser–When underground rock band SAGE4 was conceptualizing their new music video, the perfect concept for the song’s title “Everyone’s A Hypocrite” was obvious; to poke fun at celebrity bloggers. With the growing popularity of celebrity blogging sites such as PerezHilton.com, in addition to the large number of celebrities that have had confrontational run-ins with bloggers and paparazzi, the video’s concept is extremely timely. As lead singer Tracey Sage noted, “We knew that there was one thing that could really help take the video’s concept to a whole new level- a big name celebrity cameo”.
The video centers around fictional blogger “Joey Hollywood” who blogs about all kinds of celebrities, politicians, and even the SAGE4 band members themselves, satirizing everyone from Al Gore to Alex Rodriguez. This created the perfect set-up: the band had to get a major celebrity to play Joey Hollywood, whose identity is revealed at the end of the video. The band reached out to a variety of celebrities, all of whom either turned them down or had a day rate much higher than the underground band could afford. So, the band decided to get creative and hired a dead-ringer celebrity impersonator, who has provided a huge impact at a fraction of the cost.
The uncanny impersonator appearance, coupled with the clever concept behind the video, has people all over the internet asking “Is that who I think it is?” See the big ending scene reveal, as well as the band’s clever satire in the “Everyone’s A Hypocrite” music video at www.youtube.com/user/sage4
About SAGE4: SAGE4 is a female-fronted band that blends heavy metal, hard rock, gothic, progressive and alternative music to create a sound that breaks through musical barriers. SAGE4’s credits including winning the National Hot Topic Battle of the Bands, landing a movie appearance and several songs in the upcoming horror movie “Evil Angel” starring Ving Rhames, and having songs featured in the upcoming Alice In Chains: In the Studio book CD Sampler and the upcoming Ozzy Osbourne: In the Studio book CD Sampler. More information about the band is available at www.sage4.com